Market Research & Study
Market Research & Study Department is a vital part of ATB Intellectual Property. We have a well-versed team of researchers who conducts market studies, researches, physical visits to various establishments, as well as cyber researches for various sectors and industries. They have generated a certain amount of expertise in identifying genuine from the counterfeit products – from automotive to electronics to building materials to pharmaceuticals to perfumes & cosmetics to garments and many more.
With every year of gained experience and expertise in the field, we are able to maintain a high success rate in every case that we handle on behalf of our clients. We are proud to say that majority of the raid actions conducted in the MENA Region is a result of valuable information brought about by our team of Market Researchers.
Proactive Market Research
Proactive Market Research is a service offered to our clients freely. Our researchers do physical searches on counterfeit products of any given industry. Information gathered on Proactive Market Research is usually identified as preliminary details with images of samples or products found at any establishment that is found dealing with suspected counterfeit products. Even though our peripheral view can see the products to be counterfeit, we always take our clients’ final say on the nature of products to be in a hundred percent position to take future actions. Depending on the preliminary details gathered, we provide our clients with recommendations on how to take the matter further; whether to conduct an in-depth research to gather more information, raid action or cease & desist letter to stop the counterfeiters from their illegal activities.
Market Survey
A Market Survey is one of the most effective tools in identifying the counterfeiting problem of any brand owner. It helps our clients get vital information such as:
- How wide is the spread of counterfeit products for the specific brand
- Which type of goods are mostly counterfeited or infringed
- Where mainly the counterfeits are coming from
- Any other relevant information that is of value to our client
In-depth Research
Regardless if the initial information was generated from our Proactive Market Research or details provided by our client, we conduct in-depth research to gather sufficient information to initiate enforcement action. Our researchers spend time on the ground to uncover important details that would help in proceeding with any enforcement action against the identified counterfeiter. This information we are able to reveal is not limited to the following:
- Sizable quantities
- Storage facilities
- Factories related
- Source of products
Cyber Counterfeiting Research
It is without a doubt, that e-commerce has grown radically all over the world. In fact, e-commerce is now faster, better and more convenient for consumers than physical shopping. It is also safe to say that counterfeit traders have adapted to the fast-evolving e-commerce and have also resorted to online trades. Social Media is also an important platform for traders as majority of the world population is present on these programs.
For these reasons, our team of researchers had equipped themselves and gained sufficient capability to follow up on these traders who are dealing with counterfeit products online. We keep a close monitoring on these different platforms to advise our clients on any counterfeiting activity online.
Although online trades are open to all types of products, it is essentially extra important to pharmaceuticals, cosmetics and jewelry. With our researchers’ experience, they are able to track down physical locations of these traders.
Sampling & Test Purchase
Sampling & Test Purchase is conducted in any case our client needs to have a closer verification of the products that are suspected to be counterfeit. It may be against one shop only or multiple shops as part of a market study that is required by the brand owner.
Sampling & Test Purchase