Approximately 2 million pieces of counterfeit body care and cosmetic products seized in the UAE, making it one of our biggest ever anti-counterfeiting operations conducted for the industry in the country.
Counterfeit products present a worldwide challenge, particularly for nations/ cities that are important trading centres. Alarmingly, the damage due to counterfeiting, especially of products like cosmetics and body care products, is substantial. Not only do they raise major economic and reputational repercussions for all stakeholders, but also pose significant health threats to end users. ATB Intellectual Property, along with the coordination of the UAE authorities, recently conducted successful raid actions upon five massive storage facilities in the country, which were being used as disguised sites for counterfeit body care and cosmetic products of our clients. Bringing these five targets and their entire business network to light, was achieved as a result of a six-month long project. Despite the soaring temperature in the country, the teams worked on 12-hour shifts around the clock, monitoring and controlling the facilities day and night in the best interests of our clients. The raid actions lasted for 10 days and subsequently, 2 million products bearing the trademarks of our respective clients were seized, delivering a significant blow to the counterfeit cosmetics/ body care sector. The seized products were transferred to the designated warehouses assigned by the authorities. Due to the quantity uncovered, 72 additional labourers had to be hired and the goods were loaded into seven 10-tonpick-ups for the transfer. The counterfeiters will be awarded with stringent punishments pursuant to the Intellectual Property law implemented in the country, and the seized counterfeit products will be destroyed using environmentally safe methods, in compliance with the applicable environmental and public health legislation.
This massive success accentuates our strong adherence to eradicating counterfeit products in the United Arab Emirates, and in all the countries where ATB operates. The efforts of the UAE authorities to the raid actions have been pivotal in accomplishing this great victory. It clearly exhibits the authorities’ sturdy commitment to upholding the law and safeguarding consumers from the hazards of counterfeit products, and we express our utmost gratitude to them for their dedication and patience.
For over 25 years, our team’s vision has been and continue to be to help build a world of confident commerce by aiding in minimizing, if not completely solving, the rapidly increasing issue of counterfeit branded products. With counterfeiters, there is no end in sight as they regularly modify their dealings and freighting manoeuvres to evade detection and subsequent legal implications. However, we have as well attuned ourselves to the changing tactics of these illegal traders as our fundamental principle is to defend the intellectual property rights of our clients, and we are proud to have been playing our part in moulding the community more responsive of this crime.
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