In June 2025, ATB Intellectual Property held its second “Intellectual Property and Brand Protection Training” in Sri Lanka, in collaboration with client brands. The training brought together enforcement officers from Sri Lanka Police, Customs, and other key IP agencies.
The training focused on identifying counterfeit products, using real brand samples and authentication features, with direct input from brand representatives ensuring practical, hands-on learning.
This initiative continues to bridge enforcement and brand expertise, reinforcing proactive efforts in the fight against counterfeiting.
ATB IP remains committed to empowering enforcement bodies through strategic training and collaboration. We thank all authorities and brand partners for their vital role in making this training a success.
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